On the other hand I focussed on visual consistency. I tried to answer the questions „Does the user always know where he is?“ and „How does it feel to navigate through the different levels of the UI?“. ![]() So on one hand I focussed on aspects like overview and navigation. The goal was to analyse different aspects of their user interface. I also took a very close look at our closest competitors. Personas help designers and the whole team understand the user and are an essential tool for a goal-oriented design process. In a previous project we interviewed lots of users and created personas. ![]() ![]() What are the expectations and needs of my users and what are the strengths and weaknesses of the competitors? There are different methods that help to identify both. In the beginning of a UX design process it´s important to collect knowledge about the potential target audience and the competitor market.
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